Sugar
We are leading calls for radical action to lower the nation's sugar intake.
The problem
Tooth decay remains the number one reason for hospital admissions among young children: the result of a toxic food environment.
The solution
We champion measures ranging from lowering the recommended daily allowance, through to action on marketing, labelling, and sales taxes, and supervised tooth brushing schemes for younger children, all to help prevent tooth decay.
Our impact
The Sugar levy, has removed over 45,000 tonnes of sugar from soft drinks since its inception in 2018. We have lifted the lid on baby food manufacturers marketing products containing more sugar than Coca Cola to toddlers. We continue to press for strong mandatory measures to reign in industry, in place of ineffective voluntary initiatives.